Building, Reinventing &
Transforming Brands and Businesses in...
Healthcare, Beauty, Hospitality, Property, Interiors, Retail,
Fashion & Professional Services
Building, Reinventing &
Transforming Brands and Businesses in...
Healthcare, Beauty, Hospitality, Property, Interiors, Retail,
Fashion & Professional Services
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Royal Bank of Scotland
Retail Banking Company
Refreshing a brand with a 287 year legacy. RBS is one of the retail banking subsidiaries of The Royal Bank of Scotland Group plc, together with NatWest and Ulster Bank. Combined the Group had approximately 700 branches throughout Scotland, England, Wales and Ireland.
The bank traced it origins back to 1727, a key date that featured as part of their internal branding throughout their corporate offices and employee dining facilities.
RBS were in the process of a complete refurbishment, including their employee dining facilities and their food offer. The catering contract was up for renegotiation and as their incumbent supplier, Compass were invited to submit their bid.
Working as one of their main creative agencies, Compass, asked us to help them deliver thier strategic retention bid. We were asked to review and redesign the existing employee dining branded offer across all RBS sites including Scotland and Ireland. The scope included - 1727 rebrand, environmental design and signage, apps and digital asset concepts, menus, uniforms, packaging and food launh promotions. The final tender document was a 2500 pg document composed of 5 individual books, case bound in a bespoke, branded, foil blocked box.
Disciplines:
Creative Direction, Art Direction, Brand Strategy, Branding, Interior Design, Signage, Packaging, Digital, POS Promotions, Uniform Design
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A Tender Presentation for Compass Group
A dynamic, diverse and cost effective food service proposal was created as part of the tender process. Working with the Compass team, the 2500 page proposal, showcased a complete brand overhaul x 3 options, with comprehensive service contract catering recommendations.
Bespoke Executive Dining
Additional concepts and branding were also created for RBS 'Executive Dining' in addition to the naming, branding and environmental concepts for a separate nautical themed, flexible restaurant space.
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