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Freshfields Bruckhaus Deringer 

International Law Firm

Freshfields is one of the largest and most prestigious multinational law firms in the world. Following a top to bottom £20m refurbishment of their prestigious London HQ at 65 Fleet Street, a new employee restaurant and hi-spec fitness centre were installed to incentivise new and existing employees by offering superior services and facilities. 

The objective - to increase footfall to the restaurant by creating a food offer and environment to surpass the high street and a global in-house restaurant brand to compete with peer groups. The ’65’ brand was created - naming, branding and brand application to the new restaurant environment included: Illuminated way finding signage system with branded offers i.e. restaurant/shop/deli/coffee bar, large wall graphic panels, branded banquet seating privacy screens, menu boards, marketing collateral for pre and post launch events and ongoing promos, marketing support and comms for special events and a bespoke marketing activity calendar for the year.


Creative Direction, Brand Strategy, Brand Creation & Application, Signage, Interiors, Packaging, Launch Campaign, Print, Marketing Collateral.

Brand Identity Development
Environmental Signage Design
Brand Application
Brand Application - Packaging
LED Light Way Finding Signage
Brand Application to Interiors
Interior Graphics Design & Application
Privacy Screen Design
Brand Application to Interiors

Designs for large format privacy screens for new gym area

The newly built, high spec gym required signage and large format graphics to create privacy screening for glass panelling throughout the gym and workout studios.

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