Building, Reinventing &
Transforming Brands and Businesses in...
Healthcare, Beauty, Hospitality, Property, Interiors, Retail,
Fashion & Professional Services
Building, Reinventing &
Transforming Brands and Businesses in...
Healthcare, Beauty, Hospitality, Property, Interiors, Retail,
Fashion & Professional Services
What we do. Click here to add your own text and edit me.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
Eurest
Global Business and Industry Caterer
Eurest is part of the Compass Group - the world’s largest food service provider spanning 50 countries with circa £4.6B turnover (UK > £850M for their combined Food and Services divisions) 'Eurest Services' was their original business & industry Food & Facilities Management offering, with over 1500 clients (UK only) across most private and public businesses and sectors.
We were asked to carry out a brand review and complete brand overhaul with a renewed focus on 'Food.' This would be riven by a new website launch that could be tailored to individual European countries using the Red Dot System. Deliverables The brand refresh included brand proposition, brand architecture, brand imagery and brand guidelines. The new website was designed and built, new video content was created. All B2B comms materials, internal comms and templates and training materials as well as tender/ pitch proposals were redesigned with the new branding
The Challenge
The Eurest UK subsidiary however was losing market share, so their focus turned to their 'Food & FM' offer. They decided to consolidate their proposition to focus on 'Food' only in order to re-establish their position as market leaders in food services and rebuild their B2B client base.
Services Provided:
Creative Direction/Art Direction
Brand Strategy, Branding, Copywriting, Web Design, Photography, Video, Print, B2B & B2C Comms, Packaging, Environmental Design
A new focus for Eurest
The Eurest Brand was revisited and completely revitalised including brand marque, brand story, brand language and brand proposition with a new focus on food, the customers and 'whats important to them?'
 |
|---|
Designing new brand language for Eurest
A series of photoshoots were carried out across UK sites including Compass HQ, clients sites, suppliers, warehousing and distribution centres, to create a new brand image for Eurest. This suite of still and moving images, was then incorporated into all internal and B2B comms and design templates, new brand guidelines and a new Eurest image library was created.
 |
|---|
 |
"The most important thing is...great food makes for happy people, happy people perform better and better performance breeds business success.
Your business success!"
A New Marketing Campaign for a New Way of Doing Business
WIth a new focus on food, a refreshed band identity, new brand imagery and a repositioning of the Eurest UK business, we wanted to communicate this to new and existing B2B clients. The messaging focused on ''a new way of doing business' which was reflected across all aspects of the business and new print marketing materials.
