top of page



Global Business and Industry Caterer

Eurest is part of the Compass Group - the world’s largest food service provider spanning 50 countries with circa £4.6B turnover (UK > £850M for their combined Food and Services divisions) 'Eurest Services' was their original business & industry Food & Facilities Management offering, with over 1500 clients (UK only) across most private and public businesses and sectors.

We were asked to carry out a brand review and complete brand overhaul with a renewed focus on  'Food.'  This would be riven by a new website launch that could be tailored to individual European countries using the Red Dot System. ​Deliverables The brand refresh included brand proposition, brand architecture, brand imagery and brand guidelines. The new website was designed and built, new video content was created. All B2B comms materials, internal comms and templates and training materials as well as tender/ pitch proposals were redesigned with the new branding

The Challenge

The Eurest UK subsidiary however was losing market share, so their focus turned to their 'Food & FM' offer. They decided to consolidate their proposition to focus on 'Food' only in order to re-establish their position as market leaders in food services and rebuild their B2B client base.

Services Provided:

Creative Direction/Art Direction

Brand Strategy, Branding, Copywriting, Web Design, Photography, Video, Print, B2B & B2C Comms, Packaging, Environmental Design

Eurest logo development med.jpg

A new focus for Eurest

The Eurest Brand was revisited and completely revitalised including brand marque, brand story, brand language and brand proposition with a new focus on food, the customers and 'whats important to them?'

A New Look & New Website for Eurest

Designing new brand language for Eurest

A series of photoshoots were carried out across UK sites including Compass HQ, clients sites, suppliers, warehousing and distribution centres, to create a new brand image for Eurest. This suite of still and moving images,  was then incorporated into all internal and B2B comms and design templates, new brand guidelines and a new Eurest image library was created.

Eurest Brand Refresh & New Guidelines

"The most important thing is...great food makes for happy people, happy people perform better and better performance breeds business success.
Your business success!"

EUREST: What Makes Great Service?
EUREST: Act Global, Source Local
EUREST: Understanding You
EUREST: Health & Safety

A New Marketing Campaign for a New Way of Doing Business

WIth a new focus on food, a refreshed band identity, new brand imagery and a repositioning of the Eurest UK business, we wanted to communicate this to new and existing B2B clients. The messaging focused on ''a new way of doing business' which was reflected across all aspects of the business and new print marketing materials.

bottom of page