Building, Reinventing &
Transforming Brands and Businesses in...
Healthcare, Beauty, Hospitality, Property, Interiors, Retail,
Fashion & Professional Services
Building, Reinventing &
Transforming Brands and Businesses in...
Healthcare, Beauty, Hospitality, Property, Interiors, Retail,
Fashion & Professional Services
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Global Specialty Pharmaceutical Co.
Clinuvel Pharmaceuticals Ltd
Clinuvel is a global specialty pharmaceutical company focused on developing and commercialising treatments for patients with genetic, metabolic, systemic, and life-threatening, acute disorders, as well as healthcare solutions for the general population.
Appointed as Head of Creative, my role was to build a new in-house creative team, drive the strategic creative vision of the company and lead the creative development and ideation of all B2B & B2C communications, branding & marketing assets and product design for The Clinuvel Group.
Disciplines:
Team Building, Management & Leadership, Creative Direction, Brand Development, Strategic B2B & B2C Communications Design, Stakeholder Management, Social Media Content Development, Website Design, Video Content Development, Packaging, Event Design, Copy & Print.
Introducing
The Worlds First Photoprotective Drug
With 20+ years scientific research into photoprotection for rare diseases including Erythropoietic Protoporphyria (EPP) a rare metabolic disorder that causes severe anaphylactoid reactions to light (phototoxicity) - Clinuvel Pharmaceuticals created the worlds first photoprotective drug - Scenesse.
We created a series of 3D visualisations of the new drug and ground breaking implant technology. These assets were then deployed in all Investor Relations presentations and corporate marketing communications.
We are CLINUVEL
Putting a Face to a Name
As a biopharmaceutical company, the communications focus had naturally centred around the scientific and clinical aspect of the business. Clinuvel had a unique proposition, world leading technology and a rare target audience, what they didn't have was a visual identity and brand story to communicate this. We initially created this short piece to help communicate their story and to bring the brand to life. The striking image of the girl in the space helmet, reflects a compelling and honest narrative of someone living with XP or EPP.
CLINUVEL: CBM Showreel
A short showreel of some of the work created by the CBM team.
Investor Relations:
Corporate Communications
Investor Comms were generated by the newly formed Communications, Branding & Marketing (CBM) team and primarily consisted of financial, clinical and corporate/strategic updates, conference presentations, webinars, CEO & Chairs address, report & accounts etc. Registered as a private limited company, all IR comms with material news updates, needed to be posted to the Australian Stock Exchange (ASX) and Clinuvel shareholders on an ongoing basis.
The IR communications were primarily digital assets. We created a unified suite of designed templates that could be rolled out consistently for all IR news updates and media including: financial, strategic and clinical updates, IR presentations, newsletters, webinars, videos, micro sites and social media content. Some examples can be seen below.
Strategic Updates:-
https://www.clinuvel.com/strategic-update-home/
https://www.clinuvel.com/strategic-update-3/
https://www.clinuvel.com/strategic-update-4/
https://www.clinuvel.com/strategic-update-5/
Investor Relations: Events
Following a hiatus from Investor events due to Covid, in Sept 2022, Clinuvel hosted the first in a series of global Investor Soiree's in Monaco. The evening focused on 'Finance, Pharma & Fiesta' with guest speaker His Excellency Jean Castellini - Monaco's Minister of Finance and Economy. A Michelin Star menu complimented an evening of jazz, classical music and opera together with presentations from Clinuvel's CEO and senior management team. A bespoke design theme was created for the event and implemented across all elements and marketing materials including digital Invites, menu's, presentations, stage design and post event microsite with photos and highlights from the evenings event. This was later rolled-out across further global Investor Soiree events.
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CLINUVEL: Monaco Soiree
A snapshot of an evening with Clinuvel at the Monaco Soiree
Creating a New Healthcare Brand
From Pharma to Healthcare - Clinuvel wanted to build on the success of the pharmaceutical business by adding a Healthcare DIvision to their portfolio. Through targeted technology translation, they vested their unique scientific knowledge and technology into developing the first in a range of B2C Healthcare products. We set about about creating the new name and brand identity for the B2C Healthcare proposition - 'Light Skin Science' (LSS) was born.
A teaser micro-site was then designed as a precursor to the main launch as a way of introducing the brand to the general public as well as educate people on photoprotection and the hazard of HEV light. Our primary focus was on - high-risk groups : immunocompromised, skin cancer susceptible and extreme outdoors. A smalll team of Ambassadors were recruited from each of the groups, to help us communicate 'The Untold Story of Light' and the impact it has on human skin & health, The ambassadors relayed their own very personal experiences through a series of social media campaigns which ran across all social media channels. This initiative was to help raise awareness of photoprotection, the brand and everything they stood and to build new audiences prior to their first OTC product launch. A teaser video was created for the pre-launch microsite, to introduce the concept of 'light'
The Untold Story of Light
A teaser video was created for the pre-launch of Light Skin Science website. An abstract concept based on the theme of light - its interaction on our world, our daily lives, our skin. It creates intrigue and introduces the viewer to photoprotection.
New Packaging
for Next Generation Solar Protection
As Clinuvel’s first consumer facing product, we needed to create a product that had stand-out from the already saturated suncare market.
We strategically positioned the product as ‘next generation’ in solar protection due to its unique scientifically developed formulation and HEV protection. The brand marque was designed to reflect this with the lambda 3 iconography. Further brand elements were developed including a sun symbol construct using the Lambda marque.
To give stand out from mass market products, blue was the colour of choice for the primary packaging. Secondary and tertiary packaging design options were explored using a variety of shape, form and materials with a focus on sustainable luxury.
Packaging Concepts
Working with a specialist packaging company we explored many
secondary and tertiary design and material options.
