A highly conceptual, visually led, brochure was created in the form of a 'patients medical file/folder.' Using medical stylised images and copy headlines, the concept centred around 'taking the pain away' for businesses in the process of - print management, distribution, data management, campaign delivery,  document management and storage. ​The brochure was delivered in a brown medical style folder with a 'break seal in case of emergency' closing sticker. Business case studies were presented in the form of individual patient files with the additional themed cover page of a semi transparent X-ray sheet to complete the conceptual piece.